ABSOLUT MIDSOMMAR.

concept / programming / production / styling / performances

Challenge.

Translate the Swedish traditional Midsummer party to Amsterdam nightlife.

Result.

Absolut Midsommar - Vodka XXL in Club NYX. Turned all 5 rooms in Club NYX into a magical forest with fresh leaves, silk flowers, mysterious performances, give-away merchandise designed by tattoo artist Ben de Boef and a tasting of the new Absolute Vodka flavor.

What it looked like.